In order to get work, people have to know who you are and what you can do. As a freelance makeup artist, fashion stylist, hair stylist, or manicurist your portfolio is your calling card because it demonstrates your best work.
It’s really important to determine the type of work you want to do. There are many areas for beauty and style. Although you may want to do it all, it’s better to master one area at a time. A great reference book is Crystal Wright’s Hair Makeup Fashion Styling & Manicurist Career Guide. Not only does this book clearly explain the many avenues of beauty and style, the information is broken down to help you understand the requirements of each segment. There is so much information contained in this book to help you with your freelance style career.
If you’ve decided you want to work in print. What local publications should you contact? Is working on commercials your dream? You need to connect with production companies. For those who want to work on fashion shows, find out what designers and event producers may need your services. With so many options, you can see it is much better to narrow it down to get results.
Did you know that you can get up and running faster if you would start out by assisting? When you assist you learn the tools and etiquette of the business. You also create opportunities to meet and connect with other artists and this could lead to potential jobs for you. An important thing to remember: When you are assisting you are not the key artist or stylist. It’s not your gig and you are expected to be professional and simply do what is done to make the key artist or stylist look good and to make the client happy. Another rule: When you are assisting, work hard, smile often, learn as much as you can, follow directions and be grateful for the opportunity. Deshawn Hatcher’s book Assisting Rules should be part of your reference collection.
Once you have your contact list together, send an email to introduce yourself with a link to your portfolio. The first connection is always and introduction to open the door to communication and potential opportunities. Remember, the people you are contacting are very busy. Most likely they are not sitting at their computer or by the phone waiting for you to call. Make sure you allow a few days to pass before following up with a phone call.
Get out and meet people. Connect with other stylists and artist. Attend beauty and style events. Register for a workshop. This is when you want to have your business cards on hand. Don’t forget to follow up with those you meet. You never know if they may need an assistant or have a job to pass on because they’re already booked on a project. Check out The Makeup Show, The Powder Group, IMATS, The School of Style, and International Fashion Stylist Association for information on events, classes, and networking opportunities.
More on making connections coming soon.
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