Etro was established in 1968 in Milan, Italy as a textile company started by Gerolamo Etro, a textile student and world traveler. This pret-a-porter (ready to wear) company created the most fabulous fabrics with remarkable colors and patterns.
The paisley Jacquard print on coated fabric became the signature print for Etro. With this fabric the Etro family created magnificent handbags, suitcases and travel cases. The brand expanded to include products for the home, fragrance and menswear in the 1980’s housed in their flagship store in Milan.
It wasn’t until 1996 Etro launched its first runway show during Milan Fashion Week and expanded to the US opening their boutique on Madison Avenue.
The Etro Fall 2014 Collection is exceptional filled with great textures to layer with beautiful patterns, color and fabrics.
To learn more about Etro click here.